Fresh event thinking, expert insight and practical takeaways to help elevate your next brand experience.
In each episode, we will share with you the latest event trends, expert interviews, and thought-provoking discussions. We will also share stories, insights, and provide practical advice. Whether you are an event strategist, marketer, or creative producer, you will find inspiration and practical takeaways designed to elevate your work.
Episode two:
The future of events: AI, personalisation and human connection
Does AI have a role to play in the live events industry? How do you find the balance between efficiency and authenticity without compromising on the customer experience? And where does human creativity come into the planning, production and even the post-event wrap up? Get the answers to this and more in episode two of TTA’s Event Inspiration, the deep-dive podcast series for event professionals. In this episode, Michael Collie sits down with Felicia Asiedu, Nathan Williams, and Kelley Walker to discuss the impact and opportunities AI can unlock in the live event industry.
Guests:
Felicia Asiedu – Marketing Director, Cvent
Nathan Williams – Founder, Go Wisely AI
Kelley Walker – Operations & Innovation Lead, TTA
Episode one:
Exploring the Science and Strategy of Emotional Storytelling in B2B Events
How can storytelling transform engagement, memory, and long-term impact at an event? In our first episode, we unpack the psychology and strategy behind emotional storytelling by exploring what really happens when it works, and why it’s a game changer for B2B events. You will also learn about practical frameworks and quick hacks that you can use to make your next event more meaningful, memorable and help to inspire your audiences.
Guests:
Helen Packham – TEDx speaker coach, expert in leadership and storytelling
Toby Moore – TEDx Brighton organiser, specialist in event formats and audience engagement
Roger Price – Managing Director, TTA, background in sales, video and event storytelling