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Global event management agency TTA has acquired leading brand experience and exhibition company Brand Emotion to support its growth strategy and drive innovative creative content solutions for their combined high-profile client base.

The acquisition formalises a successful long term strategic partnership over many years in the delivery of award-winning event and exhibition experiences for global corporate clients primarily in the healthcare and technology sectors.

Says TTA MD Liz Zutshi:

“We are delighted to welcome Brand Emotion under the TTA umbrella and are excited at the growth possibilities presented by consolidating our two businesses. We share the same ethos and ambition to drive high-value, sustainable outcomes for our global clients.  Looking beyond the obvious to drive innovation for clients is central to TTA’s purpose.  As masters of brand storytelling, the experienced Brand Emotion team will enable us to forge new ground in creative delivery which is imperative in this dynamic and rapidly changing industry.”

Brand Emotion founders Simon Baxter and Roger Price join TTA’s board as Brand Experience Director and Commercial Director, respectively. Roger will focus on generating growth across services and sectors, while Simon’s remit will be to champion brand experience with new and current clients and ensure that sustainable creativity is the bedrock of TTA’s portfolio propositions.

Says Simon:

“Roger and I are delighted to join TTA’s passionate leadership team in this new and exciting chapter for our companies.  Our track record of successful collaboration and seamless interaction with the TTA team underpins our ambition for the future and the difference we can make together in delivering world class outcomes for our valued global client base.”

About TTA

TTA is an award-winning independent global event management agency that looks beyond the obvious to deliver the vision of forward-looking organisations through sustainable events and experiences that change minds and lives. Established in 1990, it is a trusted and dynamic company that has designed and delivered thousands of in-person, hybrid and virtual event experiences across over 64 countries worldwide. TTA’s focus on strategic thinking and faultless execution provides a solid return on client investment and objectives. Its multiskilled team of over 35 event and digital professionals work with international companies across the healthcare, technology corporate and non-profit sectors to create meaningful event experiences with purpose, impact, and a positive legacy.  

About Brand Emotion

Brand Emotion is an award-winning film and events agency formed from the merger of I-MOTUS and Dijon Designs.  It brings together a unique blend of creative skills including content creation, live broadcast, film production, and event delivery. Brand Emotion takes complex B2B propositions and creatively builds compelling brand engagement journeys that capture attention and foster brand interaction. The team brings an outstanding portfolio of global brands with a strong position in the technology sector.